Released on: February 5, 2008, 4:47 am

Press Release Author: IPR Belarus

Industry: Media

Press Release Summary: In the course of PR — Readings — 2008 topics on
results and perspectives of interaction of PR and investment will be presented. They
will be based on native and foreign experience of PR specialists, specialists in
complex communications and strategic management

Press Release Body: Annual professional Conference — Experience exchange on
Public Relations
PR — Readings — 2008

April 10th 2008, Minsk


Hot topics of PR — Readings — 2008:
«PR and investment: Effectiveness of Public Relations technologies in the system of
bringing up investment for business».

In the course of PR — Readings — 2008 topics on results and perspectives
of interaction of PR and investment will be presented. They will be based on native
and foreign experience of PR specialists, specialists in complex communications and
strategic management:

• PR for investment or investment in Public Relations
• Perspective investment in PR strategy and tactics. (What brings better
results: Investment in one press conference or PR strategy development for a
company?)
• PR activities’ effectiveness measurement in the run of state and
private organizations’ management
• Ways of budget formation for PR strategy realization. Investment
distribution in marketing communications domain of an organization
• PR support of regional projects and ways of reputation formation (Is it
important for regional businesses to create image not only for themselves but also
for the region they are located in? Is that always true?)
• And other relevant PR topics

«In today’s business world competition between organizations is running not in
the immediate time but on a forecasts and perspectives’ level. The issue of
investment as a form of perspective capital infusion is not only of current value
but strategically important in world economy. Here lies similarity of such processes
as «investment» and «PR» which means that return on investment (ROI) secures a
long-term financial success and brand recognition. This is the cause of interaction
between PR and investment being stated as a topic for PR — Readings —
2008 conference:

• How and what to invest in PR in order to raise results’ effectiveness
• How to use PR technologies on the way of business’ investment attraction

We hope that this topic will become a fundamental basis for a new turn of dialog
between PR specialists and top management of companies on a new level», —
Natalya Gromadskikh, IPR Belarus, Director.


This year foreign experience will be emphasized at PR — Readings — 2008.
PR specialists from Latvia, Estonia, Poland and Germany have already confirmed their
lecturer statuses.


Among guests and participants of PR — Readings — 2008 will be:
• Representatives of appropriate departments and ministries, state
organizations that have their own Public Relations departments
• First-rate Belarusian companies’ representatives of different patterns
of ownerships
• PR practitioners from a variety of different backgrounds, press- cutting
service staff, professional marketers
• Leading Belarusian mass communication media


Organizers of PR — Readings — 2008 traditionally will be Belarusian
Association of Public Relations and Institute of Public relations (IPR Belarus).

General information partner of PR — Readings — 2008 — «Argumenti i
facti in Belarus weekly»
General on-line partner — TUT.BY, internet portal
Information partner — Alfa Radio


Conference Fee — 537.500 BYR/250 у.е. + VAT

• Early bird discount fee before March 1st — (20 %) — 430.000
BYR/200у.е. + VAT
• For regular participants of PR — Readings — 2007/2006 —
(15%) — 456.875 BYR/250у.е. + VAT
• Participation of 2 members from 1 organization — (8% for each
participant) — 494.500 BYR/230у.е + VAT


We are looking forward to our meeting at PR — Readings — 2008!

Yours sincerely,
PR — Readings — 2008 Organizers


For contacts:

Sponsorship opportunities:
Taisia Vasukovich, GSM (029)622 74 30
mailto: pr-chtenia-partner@ipr.by

Speaking opportunities and participation issues:
Olga Kuptsova, GSM (029)622 74 30
mailto: pr-chtenia-partner@ipr.by

Participation issues at «PRемiя»:
Irina Antonova, GSM (029)754 14 24
mailto: premia@ipr.by

Conference Coordinator:
Natalya Gromadskikh, GSM (029)643 55 28
mailto: ng@ipr.by







Web Site: http://www.ipr.by

Contact Details: Vera Leonik
IPR Belarus
vl@ipr.by
3 Rumyantseva street, Minsk, Belarus
220005
+375 296 36 16 15
+375 17 294 31 92